When using NFT hashtags to promote your NFTs you want to make sure that you're using the right ones. The ones that are going to get your NFT promotions and social media posts seen by as many people as possible. But also, and more importantly, you want to know how to use NFT hashtags properly instead of wasting your time and energy using hashtags that don't work.
In this post we'll cover the following: the best NFT hashtags, the worst NFT hashtags, specific and definitive hashtags that you can use on the various social media platforms, and also, we'll look at some very simple, yet very powerful NFT hashtag advice that should get as many people seeing your NFT-related posts as possible.
Let's not waste any time!
The 10 Best NFT Hashtags (You Can Use These on Any Platform)
Below is a top 10 list of the best NFT hashtags that you can use across all social media platforms. These are not specific to any platform, any NFT marketplace, or any type of NFT promotion and instead are general NFT hashtags that you can use for any NFT-related post, at any time and on any platform.
I developed this list on my own after carefully reviewing all of the main social media platforms, seeing what worked and what didn't. Here you go.
The 10 Worst NFT Hashtags (DO NOT USE THESE)
Below is a list of the top 10 worst NFT hashtags.
You might be wondering why I am giving you these. Let me explain.
There are many hashtag generator websites out there that will simply just spit out what it thinks are the best NFT hashtags and it bases this on "related hashtags", that are machine-generated with zero human thought process that goes into it.
The websites giving you these hashtags don't even understand what a hashtag is or what you plan on doing with it! Think about that for a moment.
Many hashtag generator sites will give you a list of the below hashtags because it thinks that just because "crypto" is related to "NFT", it is a good suggestion, but this could not be further from the truth. If you're doing a Google search for "How much does duct tape cost?" and Google gives you search results for the cost of a toaster, you wouldn't be too happy.
It's the same with social media platforms and while people will experiment with "related" hashtags thinking that they may get some additional exposure, they're actually shooting themselves in the foot because as we'll explain later, the top social media platforms either limit the number of hashtags that you can use or they only look at a smaller number of them.
Most importantly, we've tested these hashtags and they just don't produce results!
Here are 10 NFT hashtags I don't recommend that you use.
Best NFT Hashtags to Use for Specific Social Media Networks?
NFT Hashtags for Twitter
Twitter has one of the largest, if not, the largest community of NFT-related accounts on the web. The following is a list of human-curated (by me) NFT-related hashtags that are used by top accounts and ones that are almost always trending.
NFT Hashtags for Instagram
Instagram is another social media platform similar to Twitter when it comes to NFTs because it attracts many NFT artists and account holders that want to promote their NFT art.
Some folks will argue that Twitter is better than Instagram when it comes to the NFT community, but honestly, if you're a serious NFT artist or promoter, you should be using both platforms.
Below are 10 handpicked NFT hashtags that work well on Instagram.
NFT Hashtags for Facebook
Facebook is probably best described as Twitter and Instagram blended together with either TikTok or YouTube. While the NFT community is not as large on Facebook as it is on Twitter or Instagram it still has a noticeable reach with some NFT-related groups and pages having between 100k-200k members.
Below is a list of NFT-related hashtags specific to Facebook.
NFT Hashtags on YouTube
While YouTube does not put a lot of algorithmic search energy into its hashtag functionality, the company still looks at it and adds it to its search result formula. Backlinko.com did a write-up on this topic which you can check out here.
Below are the top 10 hashtags created for NFTs that you can use on YouTube.
NFT Hashtags for TikTok
Finally, we have TikTok. I have a love-hate relationship with TikTok, but this isn't about me...here are my top 10 NFT hashtags for TikTok.
How Do Hashtags Even Work?
Before just blindly and illogically copy-pasting the NFT and related hashtags that I gave you above with the hopes that you'll have the entire world mesmerized by your NFTs. Let's think about how hashtags actually work and how you can use that knowledge to show off your work and promote your NFTs.
So, as you probably already know (which is why you're here) hashtags work across multiple social media platforms and they can be utilized in a way to communicate a specific message across all social media.
If you recall, or maybe you don't, hashtags originally came from Twitter. They were recommended by a guy called Chris Messina in 2007. The idea was that it would make it easier for people lacking nerdy search know-how on Twitter, to be able to run an easy search and find what it is that they wanted.
Hashtags are particularly useful in unmoderated forums that lack a formal ontological organization. Hashtags help users find content similar interest. Hashtags are neither registered nor controlled by any one user or group of users. They do not contain any set definitions, meaning that a single hashtag can be used for any number of purposes, and that the accepted meaning of a hashtag can change with time.
Hashtags have turned into an easy way for anyone to find a community, conversation, or group and join in on the discussion. Think of hashtags as a way to not only find what you're looking for but also as a way to find your people.
For example, let's say that I'm the proud owner of an adorable Pug breed and I wanted to connect with other Pug owners, I'd plug the hashtag symbol (#) into Twitter, followed by the word "pug" and Twitter will then give me some suggestions.
Well, whataya know!? The first awesome suggestion is #Pugsoftwitter. Brilliant!
I've now found an entire community of Pug owners and lovers on Twitter. I can chat to them, share content and develop relationships. Or I could just be a Pug creep and look at pictures of Pugs all day.
Of course, savvy and cashed-up companies can create and promote their own hashtags just like Bored Ape Yacht Club did with their #bayc hashtag.
Most social media platforms use hashtags in a similar way.
Some will have limits on the number of hashtags that can be used in a post or description, for example, Instagram limits hashtags to 30, and while you can use as many as you want on Twitter within the character limit, Twitter recommends that you use no more than two.
How to Use NFT Hashtags
Now that you have a list of 6o NFT hashtags that you can use across the most popular networks for NFTs, you also have a short list of hashtags that are not recommended for use, and now you also know how hashtags work.
Let's finally discuss the most important piece of the puzzle! How to use NFT hashtags to get the most bang for your buck!
Using a hashtag is a piece of cake. You find one from my awesome list above that seems relevant, you click copy and paste it into your post. What next?
Above, I have given you what I like to call generic hashtags. An example of a generic hashtag would be #apples (if I was posting about the delicious forbidden fruit), but if I wanted to be a little more specific and reach out to people looking for a specific type of apple I might type #grannysmith, which is a specific (and delicious) type of apple.
This is common sense and easy to understand.
NFTs are the same, and the same logic applies.
While you can use generic hashtags and at times you should, you should also use hashtags that define your NFT type, the blockchain that the NFT was created on, the marketplace you wish to sell the NFT on, and specific to the exact NFT (Punk or Ape).
You'll notice I did not cover specific NFT hashtags on purpose because I can't. The list is simply too exhaustive! But let me give you some more examples below so that you can gauge what it is I am saying.
For example, you will notice that #nftcollectibles or #nftcollectors come up several times on my list. Well if I had a utility NFT, maybe a shovel or like below, a Shakespearean Townhouse, used in the Sim game called Legacy I wouldn't think to use either of these two "collector" related hashtags because it wouldn't automatically make any sense.
Anyone using #nftcollectibles to search is likely not to want to buy a Shakespearean Townhouse. And vice versa. Right?
WRONG-ish-kinda! Let me show you something!
All of this is supposed to be common sense. However common sense does not necessarily always work in the big bad world of the internet. Instead. I suggest a better method for using NFT hashtags online. That method?
Test and Monitor
What do I mean?
I mean that while the logic is right, it doesn't always work because of unknown and unseen factors.
You could use umpteen different types of generic NFT hashtags or you could drill down and use very definitive or specific and maybe even longtail ones. Here is the key difference.
We don't exactly know what the algorithms are engineered to push versus pull, we don't know which NFT communities might be active versus inactive and we certainly don't know which project or community are using bots or running organized shill campaigns. Plus a bunch of other unknowns!
Let me show you what I mean. It'll make more sense.
I ran a few tests on my own Twitter account.
Here are 3 tweets I posted as part of my short test. I used a mixture of NFT hashtags to show you what I'm referring to when I say that you should test and monitor
I used the Shakespearean Townhouse we discussed earlier. This is a utility NFT, and to promote it I used the 2 hashtags #NFT and #nftcollectibles. #NFT is generic and wide and #nftcollectibes is just plain wrong. It's not a collectible!
This NFT is called The Sevens #2478. The Sevens is a collector's NFT series of 7000 algorithmically generated pieces of anime, meme, and movie art.
I used 3 hashtags to promote this tweet. The generic #NFT and two specific NFT hashtags; #strongertogether and #TheSevens. Both are used by collectors of The Sevens and within this community. These hashtags are a combination of generic and specific.
This time I used the same The Sevens #2478 NFT but I changed the hashtags and used the same 2 hashtags that I used for the Shakespearean Townhouse, #NFT, and #nftcollectibles. I would call these hashtags when used with this tweet and NFT generic and definitive. #NFT is generic and #nftcollectibles is definitive, but it is not specific.
The Shakespearean Townhouse.
31 impressions, 8 engagements, and 1 link click.
The Sevens #2478 (1).
14 impressions and 1 engagement.
The Sevens #2478 (2).
8 impressions, 4 engagements, and 1 link click.
What does this mean?
It means that of the 3 tests, the Shakespearean Townhouse NFT and its 2 hashtags produced the best results even though it was incorrect.
When comparing The Sevens #2478, the test with the same hashtags as the Shakespearean Townhouse (#NFT and #nftcollectibles) that I defined as generic and definitive, got more engagements and link clicks and ultimately did better in my opinion because if you're trying to attract buyers you want more engagement and link clicks.
The 1st and 3rd test tweets got the best results in our little test using the same hashtags. Interesting right?
It means that while the logic makes sense from point to point, using hashtags specific to the NFT project or defining a category, it doesn't always work because there are too many unknowns.
But what about using the forbidden hashtags above?
What would happen if we used hashtags like #bitcoin and #eth?
I tested this and here is the result.
The result speaks for itself.
Zero engagement and link clicks but more impressions, likely this is due to more users on Twitter monitoring the hashtags #Bitcoin and #ETH.
I think that while drilling down into an NFT hashtag and using hashtags specific or definitive to the NFT or the type of NFT may change the results slightly for better or worse (you have to test it), I am confident that using only "related" hashtags such as cryptocurrency-related ones is simply too far of a stretch from what we are trying to achieve, hence I don't recommend it!
CONCLUSION: The Best NFT Hashtag Advice Ever!
While my short little tests are not anything you should bet your house on, they do tell a story and there are some results attached.
What always works is testing and monitoring. Always test your hashtags, and always monitor them.
It could be argued that a good mix of generic and definitive NFT hashtags will work well and maybe even specific hashtags depending on the NFT.
We can also say that "related" hashtags probably will not produce good results.
As a crypto blogger, while not specifically an NFT promotor, there are similarities, one of the things I commonly do is that I test things. I test headlines, titles, images, I test the lengths of my posts, and even the times that I publish my posts. I test everything and when I find something that works, I exploit it.
Promoting NFTs with hashtags is no different. Test, test, and test again.
You can use all the different hashtag generators that you want, you can use as many hashtags as you want but nothing will beat the simple, proven advice below (The Best NFT Hashtag Advice Ever!):
- Test different hashtags
- Monitor the results
- Repeat what works
See, told you it was easy.
P.S. when using hashtags, different platforms have different rules and guidelines. Read the platform's rules and guidelines around the use of hashtags before engaging in a campaign.
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